Tuesday, August 9, 2011

What's in a name

If a rose were not called a rose, would it still smell as nice? but of course, what matters is what something is, not what it is called.

Take a business name, some are so clever they invite you in others say nothing at all and they falter. Why should a name have any bearing on the business? Because I noticed it does. Take my name "Artesa" it is so bland it makes me cringe...

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